It is called “leadership.”
Good … actually, make that “great” … leaders are often linked to equally as great organizations. That’s because in so many cases it is the leader who has made the organization great.
It isn’t rocket science. But it does take work.
Some might believe leaders are born, that their brand of leadership comes as naturally as the sunrise by morning and the sunset by night.
We disagree. We believe leaders are made — through diligence, through patience, through a learning process and through … time.
True, some might have natural advantages when it comes to leadership.
Some might be more people oriented.
Some might be more prone to patience or to a level of calm that is required for proper decision-making.
Some might be more results-oriented without losing sight of the sacrifices being made by others to help them attain their goals.
But in the end, leadership is learned through time and experience and commitment.
This speaks to the importance of a second-year partnership between the Cleveland/Bradley County Chamber of Commerce and People for Care and Learning, both of whom regularly weave leadership into their very fabric.
On Friday, the Chamber and PCL return “Leadercast” to Cleveland. To convene at 9 a.m. at First Baptist Church of Cleveland, this event — attended last year by more than 400 local leaders and business professionals — will again feature some of Planet Earth’s most respected visionaries.
The event will feature a closed-circuit broadcast from Atlanta. Attendees in Cleveland buy tickets for either corporate tables or individual seats.
Why is it worth attending? Perhaps a list of the featured speakers will better answer the question:
1. Andy Stanley, leadership communicator and best-selling author;
2. Malcolm Gladwell, award-winning journalist and best-selling author;
3. Archbishop Desmond Tutu, Nobel Laureate and human rights activist;
4. Randall Wallace, screenwriter, director, producer and songwriter;
5. Bill McDermott, CEO of SAP AG, a multinational software corporation;
6. Laura Schroff, former advertising sales executive and best-selling author;
7. Dr. Henry Cloud, clinical psychologist and leadership consultant;
8. Simon Sinek, leadership expert and best-selling author; and
9. Laura Bush, former first lady of the United States.
Broadcast co-hosts from Atlanta will be Giuliana Rancic of “E! News” and Tripp Crosby, comedian, producer and entrepreneur.
Locally from First Baptist, the master of ceremonies again will be Phil Cook, representing Lee University.
Program materials will be provided and Chick-fil-A will cater the lunch.
At last report, corporate tables were just about sold out, but tickets for stadium-style seating are still available.
More information is available at peopleforcare.org/leadercast; or, by calling PCL at 423-478-7071 or the Chamber of Commerce at 423-472-6587.
The importance of leadership should never be taken for granted.
The time and energy required to develop it should never be ignored.
We encourage Cleveland and Bradley County organizations — regardless of their makeup, influence or community role — to take advantage of this rare opportunity.
The measure of any initiative is best gauged by the quality of those backing it.
The Chamber of Commerce and People for Care and Learning are two of this community’s finest.