This weekend, the bright pink Camaro will be pulling into Don Ledford Automotive Center in Cleveland to join the month-long Volley for a Cure campaign which reaches its two-day finale late this week.
Debbie Melton, general manager and partner, said the Camaro will be on hand for the annual VFAC Breast Cancer Survivors Luncheon on the Lee University campus on Thursday and again for the “Paint the Town Pink” volleyball game against Valdosta State University on Friday.
It will be on display throughout the week at the dealership, surrounded by hundreds of pink and white balloons as part of Breast Cancer Awareness Month.
“Last month, Chevrolet took a 2013 Camaro SS, had it painted pink, and used it as pace car for the NASCAR Sprint Cup Advocare 500,” Ledford said. “They used it to bring awareness of breast cancer research and to help fund the cause by donating $200 to the American Cancer Society’s Making Strides Against Breast Cancer initiative for every lap under the caution flag.”
In October, which is officially Breast Cancer Awareness Month, Chevrolet mobilized employees, dealers and customers to help raise funds for cancer research. Numerous events were held during the month including special appearances by the specially themed pink 2013 Camaro SS, the USAC National Midget Car and also appearances by the new Pink Spark vehicle.
“This isn’t a new venture for GM,” Melton said. “Last year with Chevrolet’s support, the American Cancer Society raised $1,079,633 in contributions to Making Strides Against Breast Cancer. GM says all the money goes to help fund research, wellness and breast cancer awareness education, and support for breast cancer patients and their families.”
Zandra Whaley Welch, member of the local Volley for a Cure Committee, praised the local dealership and its leader for their ongoing commitment to VFAC and breast cancer awareness.
“We are so pleased that Debbie Melton and her team were able to get this colorful pink Camaro to come to Cleveland and add to our festivities,” Welch said.
She said each year Volley for a Cure stages numerous fundraising events, culminating with the annual volleyball game at Lee University and the announcement of scholarship winners.
In the meantime, pink Volley for a Cure T-shirts are on sale as part of the event and can be purchased at Doctors Express on Mouse Creek Road or the Plastic Surgery Clinic on Church Street in downtown Cleveland.