Carmike Cinemas Inc. is opening the Bradley Square 12 at 7 p.m. on Thursday with a selection of recent blockbuster movies throughout the complex. The charity grand-opening night will feature $1 admission with $1 small popcorn and $1 small drinks. All proceeds from the evening benefit The Ronald McDonald House which provides a "home away from home" for families of seriously ill children receiving treatment at nearby hospitals.
The theater was announced in October 2011 as a $5.5 million investment. Theater construction coincided with a three-phase multimillion dollar makeover and Belk’s remodeling project.
In addition, a newly relocated food court includes quick- and full-service restaurants with patio seating adjacent to the courtyard entrance to the cinema.
Stacia Crye Shahan, Bradley Square Mall general manager, recently said the third and final phase of the renovation is scheduled to begin in January. That phase includes renovations to the entrances near Kmart and all signage, plus significant improvements to the interior of the center, including upgrades to the decor, remodeling public restrooms, new lighting and other amenities.
New eateries as well as national and local merchants will join the lineup of 50 stores at the center. The unidentified retailers will serve to enhance the overall shopping experience, according to Shahan.
According to a Carmike press release, “Cleveland is one of the first communities in the nation to offer theatergoers the ‘BIGD’ format.” The new 12-screen theater complex will seat more than 2,300 guests in luxurious comfort and features the critically acclaimed “BIGD” auditorium.
“We’re providing the ultimate entertainment experience that centerpieces large format Digital with bigger screens, bigger and better sound, and the finest in-theater seating for cutting edge presentation and the definitive enjoyment of our audiences,” said Carmike President and CEO David Passman.
The new facility is equipped with auditoriums featuring state-of-the-art stadium seating, with comfortable high back luxury chairs, retractable armrests and convenient cup holders. The new theater has an upscale lobby, multiple concession areas featuring Coca-Cola Freestyle drink centers and an indoor box office, so filmgoers can escape the weather.
The “BIGD” auditorium includes a wall-to-wall screen measuring 60 feet wide and nearly three stories tall, the latest in surround sound and digital projection of both 2-D and 3-D features powered by a cutting edge Christie Brilliant 3-D flash projector. The result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.
According to the press release, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 16 channels and has the ability to be upgraded to 11.1, a revolution in surround sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and 21-inch subwoofers. The new, expanded configuration at the Bradley Square 12 promises a new gold standard in unparalleled picture clarity and deep, resonating DIGITAL sound.
“The success of 3-D releases for features like the iconic blockbuster ‘Avatar,’ ‘Dr. Seuss,’ ‘The Lorax,’ ‘The Amazing Spider-Man,’ and ‘The Avengers,’ proves that audiences are excited about and enjoy the new DIGITAL experience, and are demanding it,” Passman said. “These early successes will no doubt persuade producers to release more movies in this format, and with the “BIGD” experience — in either 3-D or 2-D DIGITAL — Carmike has the full capability to provide our audiences with the technology and total luxury that brings theatergoing to a new level.”
Bradley Square 12 will be followed by five other theaters opening in 2013 in Decatur, Ala., Sandestin, Fla., Champaign, Ill., Jacksonville, N.C., and Winchester, Va. Plans are under way for other theaters in Opelika, Ala., Oak Grove, Ky., and El Paso, Texas.
“Whether it is a movie, concert, sporting event, motivational speaker or church service, Carmike guests will find ‘BIGD’ placing them at the heart of the event,” said Carmike director of marketing Terrell Mayton.
Carmike Cinemas had 232 theaters with 2,242 screens in 35 states as of Sept. 30. Carmike’s primary focus for its locations is small to mid-sized cities.
Carmike has been absent from the Cleveland market since 2003 when the company closed its location at 200 Stuart Road after a 19-year run. That theater opened Dec. 7, 1984, and closed Dec. 11, 2003. CVS Pharmacy now occupies the site, according to past reports.