The fast-growing national retailer will demonstrate once again why, for more than 50 years, it has become the neighborhood store of choice for value-seeking families.
The revamped Family Dollar will feature more than 500 new items – including dramatically expanded grocery and health and beauty selections — with scores of newly added name brands.
In addition, shoppers will find more high-quality private brand products, from clothing to household goods.
“There are two key themes that are driving our new store model,” says Howard Levine, chairman and CEO of Family Dollar. “The first is quality. We’re carrying the same well-known brands as the national supermarket and drugstore chains – and we’re pricing them lower.
“The second theme is quantity. We’re not only carrying the same top brands as other stores, and at better prices; we’re now stocking a broader selection than ever before.”
And, says Levine, consumers have noticed. Although the economy has remained stuck in neutral, Family Dollar has actually seen an increase in sales, because saving money has become a priority for more families.
“Family Dollar’s mission of being a compelling place to shop, work and invest has stayed constant. Our goal is to help families receive great value for their hard-earned dollar.
“Our Cleveland Grand Reopening is the latest and best example of that.”