WVHS marketing students win district DECA competition

Posted 2/20/16

Students from Walker Valley High School’s marketing department returned from the recent DECA District Competition at Knoxville Expo Center highly accomplished.

DECA is an international …

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WVHS marketing students win district DECA competition

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Students from Walker Valley High School’s marketing department returned from the recent DECA District Competition at Knoxville Expo Center highly accomplished.

DECA is an international marketing club designed for students exploring possible careers in business, promotion, public relations and economics.

Walker Valley had six students competing, and all advanced to state competition this March at the Opryland Hotel in Nashville.

The students advancing to state competition are:

- Caroline Logan — Marketing Communications Team Decision Making Event;

- Alayna Tweed — Principles of Hospitality & Tourism Event;

- Audrey Scoggins — Team Decision Making Event;

- Alexandria Smith — Restaurant and Food Management Event;

- Jenni Smithson — Business Finance Event;

- Nikki VanDusen — Principles of Marketing Event.

At competition, students are given real-world scenarios and expected to come up with business solutions to present in front of a judge. Students must understand the business industry and its counterparts, producing practical and creative ideas to resolve the given situation.

Competition integrates the knowledge used in classrooms and gives meaning to the information taught. Competitors must be able to pull from their knowledge of marketing and interview skills.

Walker Valley’s marketing classes offer students a hands-on learning opportunity which allows them to learn how to be effective communicators, leaders and employees — and how to actively apply that knowledge to the work environment. For students to become eligible for these experiences, they can take Marketing & Management 1, the prerequisite course, as well as Entrepreneurship and Advertising & Public Relations, which provide skills to effectively operate a business. Also, a potential capstone course is being considered for these trained students to run a school store next year.

Last year, four students at Walker Valley successfully qualified to compete at DECA’s International Career Development Conference, which took place in Orlando, Fla. It was also the first time the school had a student advance to the semifinals in one of DECA’s international competitions.

Students who do well in state competition this March will be able to advance to international-level competition at the next International Career Development Conference, which takes place at Nashville’s Music City Center in April.

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