PlantPure Nation:

New film reveals major health breakthrough

By WILLIAM WRIGHT Lifestyles Editor
Posted 8/22/15

If revolutions start by first raising awareness, the new documentary film “PlantPure Nation” is poised to start a health revolution that many say is long overdue.

Premiering Thursday at the …

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PlantPure Nation:

New film reveals major health breakthrough


If revolutions start by first raising awareness, the new documentary film “PlantPure Nation” is poised to start a health revolution that many say is long overdue.

Premiering Thursday at the Carmike Majestic Theatre on Broad Street in Chattanooga at 7:30 p.m., “PlantPure Nation” tells the story of three people on a quest to spread the message of one of the most important health breakthroughs of all time.

After renowned nutritional scientist T. Colin Campbell, along with Dr. Caldwell Esselstyn, presented their research on the benefits of plant-based nutrition to a receptive Kentucky State legislature, Campbell’s son, Nelson, and Kentucky state Rep. Tom Riner worked together and proposed a pilot program documenting the health benefits of a plant-based diet. Industry lobbyists, however, killed the plan.

Undeterred, Nelson decided to try his own pilot project in his hometown of Mebane, N.C., population 11,562. He also took a documentary film crew with him. Nelson hoped to demonstrate that a whole-foods, plant-based diet would lead to significant and measurable health improvements in just 10 days, and that such a diet would be easy to follow and sustainable indefinitely. The results are both as startling and as inspiring as any feel-good film you’ll see all year. Can a nationwide health revolution begin in a town as rural and small as Mebane?

Dr. James Marcum, a board-certified cardiologist who practices with the Chattanooga Heart Institute in Cleveland and who was named in USA Today’s Qforma as “one of the nation’s most influential physicians,” served as senior medical director for “PlantPure Nation.”

“They interviewed me in the film emphasizing the benefits of good nutrition and telling of the struggles to get the word out,” Marcum explained. “I also advised on medical issues and served as a part of the executive team.”

Marcum, an outspoken advocate for plant-based nutrition who wrote several books, including “Medicines That Kill — The Truth about the Hidden Epidemic,” said, “This movie, ‘PlantPure Nation,’ helps the viewer understand why our country has the highest rates of cardiovascular disease and cancer in the world. I am proud to say it offers a viable solution to not only medical problems, but to some of the economical and ecological problems challenging our world. Look at the evidence. Is our current path sustainable? Are we getting better? Why are more people on prescription medications and seeing doctors than ever before?

“Our current medical system is great at treating emergencies. We also focus on the symptoms, but are poor at ‘getting to the cause.’ Most chronic disease is related to our lifestyles. When we bombard our bodies with the wrong proportions of nutrients, too much fat and protein, stress comes out in the body.”

Watching everyday people, many of whom were raised on Southern comfort foods like meat, potatoes, biscuits and gravy, try a plant-based diet and experience life-changing transformations is beyond entertainment. “Plantpure Nation” suddenly becomes a means of transformative enlightenment that could actually save lives and improve the quality of life for millions.

Marcum, an in-demand speaker, radio and TV host, known for speaking the unpopular truth about health-related problems, said, “Tennessee, including Cleveland and Chattanooga, has some of the highest rates of lifestyle-related diseases. This includes heart disease, stroke, diabetes, cancer, obesity, mental and health problems. I am so glad to be a part of this film, which gives people everywhere — including those I serve — the opportunity to get at the cause of health problems. It will also help everyone understand the extent of the problem while empowering all of us to take little steps toward health.”

“PlantPure Nation” explores the issues of the small family farmer, modern medicine and the challenges of getting plant-based nutrition included in the political process. The filmmakers said they “hope to use ‘PlantPure Nation’ to create a broad, grassroots movement” and are “spearheading the formation of PlantPure Pods in cities and towns across North America.” They will use the same 10-day jump-start program featured in the film to give people the experience of a whole food, plant-based diet.

In launching the film during the summer of 2015, the filmmakers are adopting a clever marketing strategy. People interested in forming a PlantPure Pod will be able to pull the film into their town or city, promote screenings, then use each showing to launch a local PlantPure Pod.

With a growing number of celebrities, athletes, TV hosts and nutrition experts promoting plant-based diets and tens of thousands of documented success stories about the healing power of plant-based nutrition, there is mounting pressure on more doctors and public officials to share this information with their patients and the public.

The public is invited to raise their own awareness of this important health breakthrough by attending the special feature presentation of “PlantPure Nation” Aug. 27 at the Carmike Majestic Theatre in Chattanooga. A Q&A with Dr. Marcum will follow.

Editor’s Note: “PlantPure Nation” was filmed across the U.S. and features Steve Forbes Jr. (editor-in-chief Forbes Magazine), Dr. T. Colin Campbell (co-author of “The China Study”), Dr. Neal Barnard (founder and president, Physicians Committee for Responsible Medicine), Dr. James Marcum, (senior medical director for “PlantPure Nation” and author of “Medicines That Kill”), and Dr. Michael Greger, (director of public health and animal agriculture, Humane Society of the United States). They lead the list of world-renowned experts, doctors and authors who speak on the topic.


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