Lee University Professor Dr. Luis Almeida recently presented at Miami of Ohio University, as part of the 2017 Original Lilly Conference on College and University Teaching and …
Lee University Professor Dr. Luis Almeida recently presented at Miami of Ohio University, as part of the 2017 Original Lilly Conference on College and University Teaching and Learning in Oxford, Ohio.
Almeida, associate professor of communication, titled his discussion “Constructing an Ethical Advertising Campaign with Minority Students.” During the presentation, he explained to attendees his way of working with undergraduate students in the context of advertising. He proposes that communication professors should strive to place students in groups based on their talents so that instruction can then be tailored to students' strengths, which he argues results in their being able to design and develop outstanding campaigns even if resources are limited.
“Being a presenter in the Original Lilly Conference on College Teaching is a treat for any college professor,” said Almeida. “There was so much tradition and history around there. I’m glad to have represented Lee University to national and international teaching scholars.”
The results of the students’ exercises were positive. Their advertising campaigns resulted in a 12-times increase in sales for their clients and a doubling in event attendance. Students were given practical classroom experience on advertising for a legitimate client.
Almeida joined Lee’s Department of Communication Arts in the fall. He comes from Jackson State University, where he was an interim department chair and associate professor of emergent strategic communications since 2015. Almeida has also taught at Indiana University of Pennsylvania and Waynesburg College. He has been nationally featured for his work in leadership and technology by the Wall Street Journal, ABC-Jackson, TEDxPhoenixville, and the Pittsburgh Tribune Review, among others.
Almeida earned his Ph.D. from Pennsylvania State University, his master of science from Clarion University of Pennsylvania, and his bachelor of science from Slippery Rock University.
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