When the world tunes in to watch coverage of the Games of the XXXI Olympiad by NBC from Rio de Janeiro, Brazil, in August, sports lovers will get a glimpse of the fabric that defines …
When the world tunes in to watch coverage of the Games of the XXXI Olympiad by NBC from Rio de Janeiro, Brazil, in August, sports lovers will get a glimpse of the fabric that defines Cleveland.
NBC Olympics, a division of the NBC Sports Group, has selected Hardwick Clothes, America’s oldest tailored clothing brand to provide in-studio apparel for its production of the Olympics, from Aug. 5-21.
The announcement was made today by Anne Grotefeld, vice president of Game Services, NBC Olympics and Bruce Bellusci, president and CEO, Hardwick Clothes.
As an apparel provider, Hardwick Clothes will produce tailored clothing for the roster of select studio hosts and analysts during the coverage, according to today’s joint announcement by NBC Olympics and Hardwick Clothes.
“Hardwick Clothes is extremely honored to contribute to NBC Olympics’ coverage of the Rio Games,” Bellusci said.
Grotefeld echoed Bellusci’s sentiments and pointed to the Cleveland-based clothing manufacturer’s long tradition of producing premium apparel while doing it in the Southeast Tennessee community.
“NBC Olympics is proud to work with Hardwick Clothes, which has a long history of American tradition,” Grotefeld said.
Cleveland entrepreneur and philanthropist Allan Jones, who acquired Hardwick Clothes two years ago — saving it from bankruptcy and preserving some 300 jobs — credited the NBC Olympics deal with helping return the “Made in America” label.
“With this news of the NBC Olympics partnership, we celebrate the pendulum swinging back to ‘Made in America,’” Jones told the Cleveland Daily Banner. “The best is yet to come for America’s oldest tailor-made clothing manufacturer founded by local businessman C.L. Hardwick in 1880.”
Jones pointed to the company’s belief in maintaining the Hardwick Clothes legacy and doing it in-country.
He said the company’s flag raised each day at the plant is the same 38-star version of Old Glory that C.L. Hardwick raised on July 28, 1880.
Since buying the Hardwick Clothes operation, Jones has staffed it with a team of clothing-manufacturing professionals and designers — including Bellusci, and Jake Cremer, director of brand and digital strategy at the Cleveland-based plant.
Jones also has invested $2.5 million worth of new manufacturing equipment and machinery for the Old Tasso Road facility. The company has some 315 employees, which is reportedly an increase of about 100 since the Cleveland millionaire acquired the business.
This is not Hardwick Clothes’ first dance with NBC Sports. Previously, the Cleveland company has provided wardrobing to NBC Sports broadcasters in three other sports including golf, NHL hockey and NFL football broadcasts.
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production and ability to aggregate the largest audiences in U.S. TV history, according to information released today by NBC Olympics.
For more information on NBC Olympics’ coverage of the Rio Olympics, visit: http://nbcsportsgrouppressbox.com/
Located and operating in Cleveland, Hardwick Clothes Inc. has been producing clothing domestically for more than 135 years.
The mission of Hardwick Clothes Inc., Bellusci explained, is “... to provide customers with exquisite, high-quality, American-made products which they can wear with pride. The brand’s tailor-made clothing features top-quality fabrics and meticulous attention to detail.”
According to company reports, Hardwick Clothes was initially founded with an exclusive focus on textile manufacturing.
Since Jones’ acquisition of Cleveland’s oldest manufacturer, Hardwick Clothes has “... focused on seamlessly integrating complete collections that reflect the true sensibility of the brand: American-made quality, style and value,” according to a company statement.
For additional information on Hardwick clothing, visit www.Hardwick.com.
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