GAMECHANGER

Hall, Stout create kiosk to buy used games

By COLBY DENTON
Posted 12/2/18

Nearly everyone  has a video game or two they would like to sell; however, taking these games to large stores means the owner typically receives $10-$12 for a game they paid $60 for, if they're …

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GAMECHANGER

Hall, Stout create kiosk to buy used games

Posted

Nearly everyone  has a video game or two they would like to sell; however, taking these games to large stores means the owner typically receives $10-$12 for a game they paid $60 for, if they're lucky. 

A team of local entrepreneurs is in the process of unveiling their newest invention, GameChanger, a kiosk that will buy back disc-based video games, beat competitor prices and can complete the transaction within one minute.

After initially looking at the video ghame market, Jerry Stout and Brent Hall were astounded by the volume of games  bought and resold, totaling between $5 to 6 billion.

"There's no automated system anywhere for selling used video games.  You can buy fast food, a car or mattress online and never have to deal with a person, but all used video games require you to go into a store and wait for what can sometimes take 15 or 20 minutes – just to find out they can only give you a minimal amount, if they even buy the game back at all," Stout said.

Many companies which buy back video games don't train their employees on how to take the games back.

For GameChanger, a potential seller need only insert his or her game disc to begin.  The kiosk will scan the disc and determine exactly what game it is – and if it can still be played.  It will then compare top game buyback retailer prices, beat the highest price, and present it on screen, all within 20 to 30 seconds.  If a seller still has their game case, the buyback will go up slightly.

Should you choose to accept the  onscreen price, you will be asked to input your contact information, one time only, and a receipt will be printed.  Take the receipt to a customer service associate at the store in which the kiosk is located   and the store – depending on the location – will offer either cash or store credit. 

Hall explained  they are working Tango Card to  include an option to convert the money GameChanger offers into Amazon, Walmart and various other gift cards.

GameChanger started after the acquisition of a previously failed game/movie rental kiosk company.  With this acquisition came the opportunity to purchase a fleet of over 650 kiosks, allowing GameChanger to develop them with the company's own aesthetics and internal software.

At the moment, there are nearly 2 billion games sitting in households around the country no longer being played.

"We want to be the solution to help these people convert those games to value, " Stout said.

As a Cleveland-based business, GameChanger placed its first kiosk at The Electronic Playground in Bradley Square Mall. 

They are  currently trying to get a second kiosk  at the mall, between the movie theater and shops.  While The Electronic Playground kiosk was considered the beta test for GameChanger, Hall reports it has performed beyond expectation.

Hall added multiple stores nationally have expressed interest in hosting GameChanger kiosks.  In addition, GameChanger currently has executed retail contracts representing nearly 5,000 potential locations.  An example is PC Richard and Sons, a regional electronics company based in Long Island, N.Y. This company is the premier electronics retailer in the greater New York City area, with 66 stores. It currently has a GameChanger kiosk in its corporate offices as well.

"They  told us they love it and are looking to install the kiosk in one of their stores, hopefully before Christmas," Hall said.

Another GameChanger kiosk has been installed in a retail store on the campus of the University of Illinois at Champaign, which boasts a student population of approximately 34,000.

Stout explained   nearly 98 percent of the people he's spoken with indicate they would prefer to go to a kiosk to sell games than to a store.

At the moment, the games that can be bought back by GameChanger include those for: Playstation 3 and 4; Xbox One and 360; and Wii and Wii U.  They are also working toward accepting older platform games, such as the original Xbox and Playstation 1 and 2.

"Our kiosk is very convenient, user-friendly and fast," Stout said.  "I've stood in unbelievably long lines for my 12-year-old son to sell a game. When people know they're getting the best deal for their games, they'll go to our easier option 9 times out of 10."

Just launching nationwide  around the middle of 2018, the entrepreneurs are excited for GameChanger to be in  high-traffic locations by the end of the year.  Due to popular demand, they plan to include a movie (DVD/Blu-ray) buyback option within the first quarter of 2019 as well.

For more information on GameChanger, go to the website at www.gamechangerkiosk.com or visit its Facebook page @gamechangergo.


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