Flowers truly pull an event together, and can make or break an occasion. Stems at Five Points is a new floral design boutique in downtown Cleveland which offers not only unique flower combinations, …
Flowers truly pull an event together, and can make or break an occasion. Stems at Five Points is a new floral design boutique in downtown Cleveland which offers not only unique flower combinations, but also workshops at an affordable rate.
Owner Cheyenne Hamilton is a Cleveland native who despite her flair for the unique said she never would have expected to be running her own business — let alone a floral business — at age 24.
Hamilton attended Walker Valley and Bradley Central High Schools and earned her master’s degree in accounting from UTK, but originally was interested in attending law school. Following her graduation, she went to work at an accounting firm in Atlanta, a job she said made her feel like a cog in a giant machine, which helped shape her future pathway. Despite her love of number crunching, she said she yearned for a job that she could excel at while also working the numbers.
While at UTK, she toyed with the idea of opening her own business, but said she was afraid to take that scary first leap, and felt more confident about her accounting career.
“I found the building that would eventually be Stems in July and completed all of the renovations to it along with my family,” she said. “I was living in Atlanta at the time of purchase, so that made it a bit more challenging. My previous position definitely felt like a job, and I wanted something that made me enjoy what I did to the point that it no longer felt like a job.”
Growing up with self-employed parents, Hamilton was told from a young age how working for a large corporation would be suffocating, a lesson she now understands.
Having only run Stems for about two weeks, Hamilton kicked off her business with a launch party and officially opened on Monday, Nov. 5. Before that, however, she was already marketing her company via word-of-mouth and has been bringing in occasional wedding floral arrangements for months.
One of her first memories of flowers came from hanging around her grandmother, a landscaping aficionado. Hamilton would often secretly pluck her grandmother’s flowers to create interesting designs, a talent she said has transferred over into her adult life through Stems.
Taking flower design classes in her time off from her Atlanta job, she also would work part time for floral companies in the area on the weekends, which provided her with a taste of the industry she would eventually break into in a bigger way.
She describes Stems as a floral design boutique which offers everything from your average arrangements to the unorthodox. Hamilton describes some of her works as “the Freddie Mercury of flower arrangements” (in a nod to the late rocker from Queen), due to her eccentric design style you can’t find in just any shop.
Since opening, she said her youthful appearance has caused some customers to not initially realize her position with the company and express surprise upon learning she is the owner.
“It’s definitely going to take some work to display my competence to my customers, but I think my work speaks for itself. Plus, it’s best to get into business at a young age; it just gives you more time to grow,” Hamilton said.
Stems is located beside Ever After Bridal, which Hamilton describes as a perfect location for her business. When she discovered the location’s availability, she couldn’t believe her luck being right beside the trendy bridal shop, and feels her opening Stems was meant to happen.
Weddings, deliveries, anniversaries and funerals are just some of the complete gamut Stems covers for the people of Cleveland.
“If you have something from Stems at Five Points, you’ll know it, because it won’t be your typical run-of-the-mill arrangement. It’ll be handmade and truly unique,” she stated.
Hamilton is also hosting workshops for flower enthusiasts or those simply looking to create something special. The front of the store even offers a Bouquet Bar for those looking to make something on their own during their visit. Each bloom costs $2 and greenery sprigs cost $1, with endless possibilities available for arrangements.
Despite the short time frame since opening, Stems has received several wedding inquiries and is prepping for more as the New Year approaches. Hamilton cites winter as “engagement season,” as countless couples plan to tie the knot, and will begin seeking wedding amenities at the start of 2019.
“I want this to be the premier floral design company in East Tennessee,” Hamilton stressed. “Give me a call and I’ll give you something unique, fun and unforgettable just for you.”
For more information on Stems or to inquire about floral arrangements or workshops, contact Hamilton at 423-401-8493, visit Stems’ website at www.stemsatfivepoints.com, or through its Facebook and Instagram pages.
Stems at Five Points is located at 241 Inman St.
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