Bombshell Media: More bang for your buck

By COLBY DENTON
Posted 9/23/18

Two local friends have exploded onto the scene of video production and started their own company, Bombshell Media.

The 26-year-old Kevin Houk and 25-year-old Daniel Bird are both passionate …

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Bombshell Media: More bang for your buck

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Two local friends have exploded onto the scene of video production and started their own company, Bombshell Media.

The 26-year-old Kevin Houk and 25-year-old Daniel Bird are both passionate filmmakers and Cleveland State Community College alumni who have been making quite the name for themselves through film.

“I started making videos around 2012, but it wasn’t really a business until around 2015,” Houk said. “It was really born right after we finished one of our first films, called ‘Parking Meter.’”

Houk had published a website at the time made entirely of code, but wound up remaking the entire thing. The website soon led to Bombshell Media after the early film.

Desiring an edgy reputation, the two chose the name Bombshell Media and the slogan, “Creative firm, explosive results,” to convey the high energy of videos produced for clients and show the positive results they can generate.

Wanting to make creative videos initially, but unsure of how to turn a profit through them, the two were also offering various other services such as email marketing and digital marketing.

Bird said they were trying to be too broad in their offerings than they should have been, and have recently narrowed their focus to video production. Advertisements are a large portion of the videos Bombshell has created, and the pair is hoping to move toward creating videos for real estate companies in the future.

“Our last investments, a drone and our camera gimbal, was to ensure we could make professional videos for clients like real estate agencies,” Houk added. “We had been using a 2012 camera for years.”

The last video Bombshell published was filmed on the group’s old Canon T3i camera, which has since been replaced with an updated 4K model. They said while the new equipment gives them more flexibility, working with the older models made them think outside the box and improvise to create the best possible products.

While websites, graphic design, email and digital marketing are offered, Bird believes the pair is truly unique through its video production.

“To find a video production company as qualified as Daniel and I, you’d have to go to Knoxville or Chattanooga and pay about twice as much as we charge,” Houk said. “We’re very competitive. We’ve been doing it for a while with less-than-stellar equipment that forced us to improve our quality.”

Originally, the two had been shooting music videos and short films on their own time and dime, and felt an actual business centered on their mutual passion would be an excellent medium to power their creative engine.

They said the first real, polished video they created together was a music video called “Train Song,” performed by the group The Good Cards. Now at this point in their venture, Houk said they are often overwhelmed with project requests from local businesses for videos, which he adds is a good problem to have.

While the business isn’t either of the friends’ full-time occupations, they hope to transition into full-time video work as the business continues to produce successful videos and garner more clients.

“Sometimes I feel like it’s a full-time job that we balance with our day jobs,” Bird said laughingly.

When not making videos, Bird works as the art director at VIP Promotional Products, processing art proofs and working with print machines. Houk works as a front-end manager at Food City, but has been able to work on Bombshell more frequently as of late.

Bombshell clients include businesses from all over, including Morristown, Athens and Cleveland, in addition to real estate.

Houk said a new client coming to Bombshell may be venturing out and seeking video production aid for the first time, so the pair gets to walk them through the entire process. Many of these companies want the videos for their own business’ social media pages, or possibly as an infomercial at the local movie theater, for example.

While Bombshell is not a suit-and-tie business, the co-founders also are self-described as unconventional, as they want to show the difference their business can make for others. However, they are more than happy to create conventional videos as well, and said they’ll do it cheaper than competitors.

“When people see our videos, their reaction is ‘That’s different, in a good way,’ and it makes us stand out,” Bird said. “We hope to tell a story, be memorable and give you something to talk about with your friends. You’re getting a lot more bang for your buck.”

Bombshell Media is located at 112 N. Jackson St. Athens TN 37303. It can be reached at 423-368-1479, by going to its website at www.wearebombshell.com  or by going to its Facebook page.

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