By RICK NORTON
In mid-February, the Cleveland Daily Banner will launch a new and innovative look, feel and focus to the annual Progress Edition, which is the newspaper's annual review that spotlights the …
In mid-February, the Cleveland Daily Banner will launch a new and innovative look, feel and focus to the annual Progress Edition, which is the newspaper's annual review that spotlights the community's growth and achievements.
Keeping with tradition from previous years, the special publication will celebrate the many accomplishments of 2017, and it will provide detailed insights into 2018 and beyond. Much of this story of progress will be told with a variety of fresh interviews and news articles dedicated to the Cleveland and Bradley County community, as well as to the people who call it home.
The Banner's annual salute will not be a single, large edition. Rather, it will feature six individual sections spanning a three-week period.
"This year's Progress Edition will continue to salute the Cleveland and Bradley County community, and the people who live here who bring it a hometown spirit," said Ralph Baldwin, publisher of the Cleveland Daily Banner. "But we'll be doing it a little differently, and instead of the Progress Edition serving as exclusively a retrospective piece about 2017, it will feature a variety of news stories about what's happening now and how it will impact our new year of 2018 and beyond."
The publication schedule, whose sections will be dedicated to a different facet of the Cleveland and Bradley County community, includes:
• Tuesday, Feb. 13: Section A, "Business & Industry," and Section B, "Government."
• Tuesday, Feb. 20: Section C, "Faith," and Section D, "Health & Education."
• Tuesday, Feb. 27: Section E, "Tourism & Recreation," and Section F, "Community."
Sheena Meyer, advertising manager at the Banner, urged community participation in helping to tell the Cleveland and Bradley County story.
"We invite the citizens, businesses, industries, professional services, churches, government offices, nonprofits, civic groups and a wide array of diverse organizations to share this experience with us," Meyer said. "This year's Progress Edition will provide a unique opportunity — in both retail advertising and news story development — to take a look at where we are in this community, who we are and what we hope others will see when they visit us."
The fact that the coming publication will be divided into distinct sections shows the detail which the Banner, and each of its departments, will be pursuing in order to provide a comprehensive look at the community and its people.
In the newsroom, editors and staff writers are already developing unique stories for each of the six sections. In advertising, sales representatives are contacting local businesses and organizations to explain how they can participate. And in the creative department, designers are setting plans for inviting covers and eye-catching pages for each of the sections.
"We believe we're on to something with the new look and feel of the Progress Edition," Baldwin said. "We ask our advertisers — those who are already partnering with us and those who would like to begin — to feel free to contact us with their questions and suggestions."
He added, "In the meantime, our sales professionals and our news reporters are already out in the community spreading the word and pursuing the news stories that will make this Progress Edition one of the best ever developed by the Cleveland Daily Banner."
Questions about the special edition, or about how to participate, may be directed to the newspaper office by calling 423-472-5041, or by dropping in for a visit.
Business and organizational leaders are invited to reach out to their sales representatives, and story ideas may be submitted to editors and staff writers in the newsroom.
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