Rite Aid providing free flu shots to moms in text4baby program
Nov 13, 2013 | 1194 views | 0 0 comments | 7 7 recommendations | email to a friend | print
United Way of Bradley County is proud to announce that one of its program partners — text4baby — is providing free flu shots to moms signed up for the program.

Rite Aid will be providing these free flu shots across the country, and here in Cleveland and Bradley County. This project has officially begun, and will continue through flu season as long as the vaccines are available.

“We are pleased that text4baby has this special arrangement with Rite Aid across the nation and here in our community,” said local United Way President and CEO Matt Ryerson. “We have heard that several in our area utilizing the Text4Baby program have already gone to Rite Aid and received their flu shots.”

Rite Aid Corporation was the first national retail partner of Text4Baby, the nation’s only free text messaging service for pregnant women and mothers of infants under age one. The company is providing 10,000 flu shots to text4baby moms across the country.

“Our partnership with text4baby and founding sponsor Johnson & Johnson directly aligns with our commitment to improving the health and well-being of women, our core customer, and their children,” said John Learish, Rite Aid senior vice president of marketing.

“We’re pleased to be able to use our broad customer base and our associates to help connect women to text4baby and the valuable information it provides to mothers.”

Women who text “BABY” or “BEBE” to 511411 receive free weekly text messages throughout their pregnancy and the baby’s first year. They may text “RABABY” or “RABEBE” to 511411 for direct contact with Rite Aid’s text4baby collaboration.

The interactive messages are personalized to the mother’s due date or baby’s birth date. Topics include safety, nutrition, birth defects prevention, safe sleep, developmental milestones and more. Independent research has demonstrated that text4baby increases users’ health knowledge, facilitates increased communication with health providers and increases their preparedness to be a mother by reminding pregnant and new moms of their appointments.

These are outcomes that directly align with the United Way mission.

The availability of free flu shots from Rite Aid began on Oct. 15. Mothers who wish to receive a flu shot will text a reply and receive a unique code to use at any Rite Aid to redeem their free flu shot.

“We are excited that Rite Aid is joining us not only to expand the reach of text4baby, but also most importantly, to help mothers, mothers-to-be and their babies stay healthy during their pregnancy and beyond,” said Sarah Colamarino, Johnson & Johnson vice president of strategic partnerships.

“Our longstanding relationship and shared interest in helping women and children live healthier lives makes Rite Aid a perfect partner.”